Programs

With CSSR, you have the choice of three packages: Elite, Enhanced and Essential, so you can choose how much direct mail and email your dealership sends. The Dealer Design tool, available in Elite and Enhanced packages, enables you to customize your CSSR communications by adding your own branding.

CSSR continues the multi-channeled approach using "smart logic," to offer a complete schedule that promotes your dealership as the go-to place for all of your customers’ needs and future vehicle purchases. CSSR makes the important connections to help your team build relationships that create loyalty and translate into long-term success.

The CSSR core program reaches out to your customers soon after they have taken delivery of their vehicle and continues timed contacts, based on individual activity, for the first seven years of ownership.

CSSR utilizes vehicle data that reflects driving activity, as well as individual service activity from your dealership, to tell us the best time to reach customers with specific messaging and relevant offers. OnStar® Vehicle Diagnostics (OVD) data, as well as service habits and any available GM, DMS and customer data, are factors in targeting communications.

CSSR Benefits

Along with EBE benefits, your dealership will realize the many valuable rewards of CSSR, including:

• Package Choice — Three levels of CSSR from which to choose
• Dealer Choice Creative — Put your dealership's thumbprint on CSSR creative touches
• Channel Choice — Direct Mail, Email, SMS/Text, Video and Online Advertising are all CSSR channels we can utilize based on the package selected to keep your dealership's name and message top of mind
• Divisional, Certified Service and Dealership branding
• Sales/Event/Vehicle Launch reinforcement messaging
• Customer segmentation for highly targeted incentive offers
• Detailed reports tracking your results, accessible online 24/7
• iMR match-eligible Core Program and Plus-Up options that extend and add power to your core communications
• Easy enrollment and program team support
• Consistent and regular communications with your customers
• Electric-specific communications for your EV customers
• Integration with key sales and service drivers:
  • OnStar®
  • My GM Rewards®Mastercard®
  • Playbook data and filters
  • Chevrolet, Buick, GMC and Cadillac Protection Plan
  • GM Financial
  • My GM Rewards
  • GM Accessories

Lease Plus-Up

Complement your CSSR program with the Lease Plus-Up cadence to reach your customers before their lease expiration date. Designed to establish connections in the lease-end process, they are sent at strategic intervals in the final year of the lease to help drive customers back to your dealership.

Live Call Plus-Up

Encourage customer loyalty while boosting ROI for service. If you could make $2,608 on a $128 investment, you’d do it, right? Of course you would. First Service Appointment Calls from Epsilon are priced at an affordable rate per contact, but the ROI and customer loyalty benefits are exponential.

Loyalty Statement Direct Mail Plus-Up

My GM Rewards Loyalty Statement is an email-only program with offers and discounts being sent only to members’ inboxes 4 times a year. For members who have a non-emailable address on file, the direct mail plus-up option has you covered. Engage these members to visit your dealership for service, accessories and new vehicle sales based on their My Rewards Points level and where they are in their vehicle ownership lifecycle.

Non-GM Plus-Up

Enhance your opportunities with Non-GM Customers with our Non-GM Plus-Up program. This program utilizes the CSSR service cadence to reach and inspire your in-market Non-GM customers with consistent and relevant service messages. The purpose is to build loyalty and retain those customers throughout their vehicle lifecycle.

Service Social Plus-Up

With the Social channel, you can reach even more customers online with ads and a landing page for your dealership. When combined with direct mail and email, Social is a great way to further engage with your customers.

Used Vehicle Onboarding Plus-Up

“Plus-up” to improve customer loyalty for used car sales and service. This communication is designed specifically to thank your used vehicle buyers and promote loyalty for your dealership, complementing the communications you’re already sending to new vehicle, Certified Pre-Owned and commercial vehicle customers.

Program Features/Benefits:

• Easy-to-build email campaigns in as little as five easy steps
• No HTML or email design expertise required
• Unlimited sends per month — Limit one email, per recipient, per 24-hour period to limit unsubscribes
• Emails can be sent immediately or scheduled for future deployment
• Integration with DMS to select and filter recipients
• Custom audience list upload
• Detailed performance data and downloadable reports
• Access to your customer list at www.gmlam.com under the Direct Marketing Ad Builder section
• No set-up fee. No long term contract — cancel with 30-day notice after initial 90-day commitment

Template Features:

• Turnkey templates allow dealers to quickly respond to conditions in their local markets or schedule email campaigns that coincide with planned sales or service events
• High-impact, divisionally branded creative
• Asset libraries with banner images, subject lines, pre-header texts, jelly beans and service coupons make the build quick and easy
• Dealer customization includes: Dealership name, address, phone, hours of operation, website and logo

Can recipients view the email on their mobile device?

• Yes, eStrike templates are responsive web designed meaning that the creative will display correctly no matter which device they use.

What is available for CPO and used vehicles?

• Promote your inventory with walk-around videos and custom landing pages, driving clicks and engagement. CPO/Used integration is included with eStrike enrollment. Simply complete the data and image provider section on the enrollment form, and our team of experts will set up the feed. This doesn’t have to be done at the time of enrollment, but only if you wish to use this feature! (No additional cost to you.) After setup, select a CPO/Used offer type and type in the VIN. The vehicle information will be pulled into the email, and a custom landing page will be created. Landing pages and videos are ready to go immediately.

Can I use my own images and subject lines?

• Yes, contact Program Headquarters to get the specs and submit your own custom creative.

Can I use my iMR funds?

• This program is eligible for up to 100% reimbursement through iMR and can be automatically reimbursed through LAM Sales iMR accounts for participating dealers. Program eligible for match funds.

eStrike Social

Program Features/Benefits:

• Seamlessly add social (Facebook and Instagram) ads to your email campaigns; no social expertise required
• Target the same people on social that you are targeting on email, for an effortless omnichannel strategy
• Social ads will be automatically optimized to reach the right people in your audience at the optimal time for them to click

Template Features:

• Corresponding social ads will match and complement the email templates for a smooth customer experience

Program Features/Benefits:

• Targeted mailing lists — include businesses in your area that have high potential for purchasing new vehicles
• Effective mailers — help educate businesses about the advantages of purchasing from your Chevrolet or GMC Business Elite dealership
• Dealership personalization — name, slogan, address, hours of operation, map, contact number and website address
• Turnkey management — set it and forget it
• Up to 150% reimbursable — ability to use both iMR sales funds (100%) and commercial co-op funds (50%)
• Easy enrollment — minimal setup fee
• Online manifest reports via GlobalConnect — provide measurable results allowing you to follow up with prospects and adjust marketing strategies to maximize sales
• No charge for email — to the owner audience
• Optional BEA Plus-Up — "Always On" Digital Display program to complement DM/EM by messaging exclusive audience of business owners via internet advertising within a 35-mile radius of your Business Elite dealership