Using a multi-channeled approach as well as “smart logic,” this complete schedule promotes your dealership as the go-to place for all of your customers’ needs and future vehicle purchases. CSSR makes the important connections to help your team build relationships that create loyalty and translate into long-term success.
The CSSR core program reaches out to your customers soon after they have taken delivery of their vehicle and continues timed contacts, based on individual activity, for the first seven years of ownership. You also have the option to “Plus-Up” your communication schedule to extend beyond the seven-year ownership base.
CSSR utilizes GM data that reflects driving activity, as well as individual service activity from your dealership, to tell us the best time to reach customers with specific messaging and relevant offers. OnStar® Vehicle Diagnostics (OVD) data, as well as service habits and any available individual data, are factors in targeting communications.
Along with EBE benefits, your dealership will realize the many valuable rewards of CSSR, including:
- Divisional, Certified Service and Dealership branding
- Private Offer messaging within Sales communications (when applicable)
- Sales/Event/Vehicle Launch reinforcement messaging
- Customer segmentation for highly targeted public and private offers
- Detailed reports track your results, accessible online 24 hours a day
- iMR match-eligible Plus-Up options that extend and add power to your core communications
- Easy enrollment and program team support
- Consistent and regular communications with your customers
- Integration with key sales and service drivers:
- GM Card
- GM Accessories
- Playbook data and filters
- Buick, Cadillac, Chevrolet, GMC Protection Plan
- My GM Rewards Loyalty
- “Always On” Dealer Portal for reporting, enrollment and program resources